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Technologies

Rethink DSP

Rethink DSP

Simplifying media buy in China with localised technology

Programmatic advertising automates the decision-making process of media buying by using artificial intelligence (AI) and real-time bidding (RTB). Covering 90%+ internet users in China, our DSP offers unified access to different types of inventories such as video, display and social ads. Also, it has the first look into the quality placements of popular publishers. With Rethink DSP, you have the opportunity to reach customers in China effectively and efficiently.

Paid Social

China internet users are highly engaged in social platforms such as Wechat, Weibo and TikTok. Our specialists can develop comprehensive social media strategy with in-depth localisation to nurture leads, build your brand and drive sales.

Programmatic Display

Covering 90%+ internet users in China, our DSP offers unified access to different types of inventories such as video, display and social ads. Also, it has the first look into the quality placements of popular publishers.

Display Ads

Rethink Media offers a large network of display inventories covering both websites and mobile apps. With precise targeting, display ads become one of the major performance channels in China.

Connected TV

The number of OTT devices has reached over 200 million in China. It covers more than 36% Chinese families. OTT devices cover 85% of online video resources.

Video

Online TV and Mobile Online TV has become the mainstream of entertainment in China. Partnering with major streaming platforms like iQiYi, YouKu and Tencent Videos. Rethink Media offers access to quality video inventories

Exclusive Media

Rethink Media has built strategic partnership with some top tier media in China, such as Korea TV and Qutoutiao. These premium inventories can only access through Rethink Media